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Back when the first businesses started marketing their websites there were not a lot of people around who knew how to change and update and website so that it would rise in the ranks. It’s a different story today though … just search around online and you can discover all of the secrets these old SEO guru’s figured out about the engines. If you can spend the time to find all this information you can apply it to your website(s). This will work, but only if you have the time to search out all the information.
Another option would be to take a training course. If you take a course you would have all the information you need presented to you in an organized fashion. If you can apply that knowledge to your site you will rise in the ranks … it’s just about a guarantee. Any online business can benefit from this and your site will move up in the ranks.
Learning SEO has, over the years, been quite confusing in nature, and costly as well. This is not the case today though.
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Now you can learn SEO, or have your staff learn SEO, and optimize your website so that you can be listed high in the ranks and get all that free traffic. There is no time like the present to learn how to get your site up in the listings where people will see it, and click on it too!
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It isn’t just the backlinks pointing into our site that we need to be concerned with. There are also the links going out, and the links internal as well. Both outbound links and internal linking are very important to optimization and both need to be tended to in their own ways.
Your navigation is your internal linking. When the engines find your site they will read all of these links into their database and then visit them one by one. Eventually they will crawl your entire site and index all of your pages simply by following your internal links.
When we create links we use good anchor text to define the link. OK, we do … yes … I believe it is true, yet how many times do we continually see anchor text like “Click Here”? How about the word “Home”? Yes, we see these all the time. Anchor text is a very important part of our sites, we need to look at what is used for this, and how we use what we use.
I like to mix up the anchor text pointing to different pages of the site. I think this is an effective way to help the engines define different pages for different keywords and phrases. I don’t go overboard though. Generally speaking I don’t like to target any page for more than two keywords or phrases, and they are generally closely related. It just seems to make sense to me to keep a tight focus on one thing … rather than diluting the page with multiple focuses.
Now don’t forget about the site map either. I like to see the anchor text also in the title tag for the page it points at. This is good SEO for any link to any page. On the site map always use your most important keyword for the given page as anchor text. It is the only opportunity on this page and you want this to be “most defining”.
Outbound links are important too and will be discussed in another article. The major engines look at the internet what what it is … a network of sites linked to each other. The term spider comes from this type of thinking where a spider will crawl across a web. If you don’t have outbound links then you are not being part of the web, part of the network that creates the overall internet. Sites without outbound links are thought of as “internet dead ends”.
Robert (BK) Kelsey runs Ethical SEO Service and offers Ethical SEO Training as an affordable introduction to SEO (enough to optimize any website), as well as an Advanced SEO Training Course.