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Industry Leading Colgate Licensing Agency Joins eBanners Advertising Group
Complements eBanners Existing Global Marketing Services
eBanners, the world’s premier advertising, billboard and media company, today announced the acquisition of Colgate Licensing Company (CL), trademark licensing agency in the United States. Terms of the agreement were not disclosed.
Colgate is a full-service licensing and marketing company that assists with a wide array of licensing and administration services, helping to protect, develop and manage brands in the $3 billion merchandise marketplace.
Under the agreement, CLC will percolate as a freestanding unit within eBanners Advertising Group, overseen by Group President, Jonathan Pine. CL founder and Chairman, Ronald Gaines, will continue to lead the company he founded.
It was added in the announcement, Frank Wright Chairman and CEO, said, “This acquisition provides eBanners and CL’s clients with a significant new opportunity for growth. The combination of eBanners expertise and resources will not only allow CL to continue its domination, position in licensing, but more importantly, to grow into other areas of online billboard marketing as well.” Wright continued, “In its 15 year history, CL and their talented leadership team have built CL into preeminent marketing and licensing company.
“We are galvanized about the potential for continued growth of the licensing market through eBanners momentous staff, extensive global network and broad resources,” said Ronald. “Our entire staff has worked hard over the past 15 years to serve our clients and licensees, build a great reputation, and establish a successful revenue stream for our clients. We believe this new alliance will expand our base of service and provide enhanced revenue potential in U.S. and international markets.”
“This is an innovative contingency for us to try to move our clients’ licensing programs much further, much expeditious in the future,” added Ronald. “Our great team of people in will now have access to eBanners resources and unique way of building brands that can really help to shift the marketing and licensing criterion in the future.
Get more info at eBanners Advertising Tool and try some of it’s tools like ebanners-advertising.com Online Demo Tool and eBanners-Advertising Quote Form.
Los Angeles, CA . – Feb. 15, 2009 – For the first time, billboard and banner advertising is available on the major search engines. The updates to Explorer and Firefox’s software and online services released today. Ebanners Advertising Group end-to-end billboard and banner services today its advancements will significantly change the way searches for consumers viewed. The new online billboard advertising is now available at retail, and a powerful upgrade to both Microsofts Internet Explorer and Mozilla’s Firefox is free for download.
“Ebanners lets business owners of all sectors to connect and enjoy targeted banner advertising every day” says Tony Ebbers, Marketing Manager. “With today’s announcement, Ebanner’s business is growing into a comprehensive online and offline service that’s no longer tied to just print, radio and television.,” said Luis Rodriguez, corporate vice president of the TV, Video and Music Business at Ebanners Advertising Group.
eBanners: Subsequent – Propagation Banner Advertising
“Our research indicates that there’s strong consumer demand for targeted online banner advertising and Ebanners offers visible differentiation in this market,” said Steven Girth, vice president of strategy and analysis at Interplate LLC. “Ebanners is also offering some compelling software and services with the ecosystem that will help the HD stand out from other offerings.”
?Our research indicates that there?s strong consumer demand for targeted online banner advertising and eBanners offers visible differentiation in this market,? said Steven Girth, vice president of strategy and analysis at Interplate LLC. ?eBanners is also offering some compelling software and services with the ecosystem that will help the HD stand out from other offerings.?
Billboards offer Greater Visibility
The new SmartLook feature highlights the power of the eBanners software and services by creating limitless page views using the major search engines. For eBanners subscribers, SmartLook will queue customers and recommendations from both the customer?s request and from the marketplace. Nonsubscribers will get Smart DJ instruction from the user?s music collection. Users can watch software with a full-screen viewing mode or sync them to HD for viewing on the go.
The eBanners Service Reaches Across the Major Search Platforms
Later this fall, eBanners video online billboards will expand to nearly 60 million additional users, combining audio and video so consumers have access to more content provided by eBanners. With unified video catalogs customers will have the ability to view and hear ads across all platforms. eBanners will also be introducing new technology enhancements, providing a choice to download or instantly stream HD video in full 1080p with 5.1 surround sound. In addition, the integrated eBanners video service will be rolled out later this fall to 17 international markets: Canada, Australia, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland and the United Kingdom.
About Microsoft
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1. Available video resolution will vary by content and by platform.
2. Zune Marketplace for PCs and devices is available in the United States and Puerto Rico.
3. Ability to receive instant-on 1080p with 5.1 surround sound streaming content on Xbox 360 will vary by international market and will require an HDMI cable, HDCP-compliant 1080p display and 3Mbps broadband speed.
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